Quote requests that arrive complete. Renewals that don’t slip.
Quote forms for every line, consultations booked online, every policyholder with their policies and renewal dates, follow-up sequences that run themselves, and a newsletter from your own address. Web Alpha gives an independent insurance agency the marketing and the pipeline.
More work for insurance agents: a website that catches every lead, AI lead generation and email marketing that turn strangers into booked jobs, and the invoices and payments that close them, on one login and set up for you by our team.
- Set up for you
- Free, no card needed
- Every app included
- Found
- Captured
- Followed up
- Paid
Sample business
Lakeside Insurance Group
Independent. Twelve carriers. Quotes in 24 hours.
46
Quote requests
Photo by silverkblack on Unsplash
Leads, then money
How insurance agents get leads with this website, and get paid
Four steps, one login. The website catches the job, the CRM keeps every lead, the email brings the work in, and the money side closes it. Each one is already built for your trade.
Found
A page for every service and every town you cover, with the SEO settings search engines read, so insurance agents are found by the people already looking.
Hero: “Independent agency, X carriers, quotes in 24 hours” · Lines: auto, home, business, life, umbrella
Captured
“Get an auto and home quote” takes drivers, vehicles, home, and the sender becomes a contact in your CRM with the job on their timeline.
Every household with its policies, carriers, premiums, and renewal dates; a view of what renews next month.
Followed up
A quote follow-up that goes out on day 2 and day 7; a renewal sequence 60 days before the X-date; both stop when they reply.
Campaigns, sequences that stop on reply, Quick send to one person, and AI lead gen for the customers who never searched.
Paid
Annual policy reviews and new-client consultations on your calendar, booked from the site or from the renewal email.
Bound policies ACCT-1188 · $3,760.00 · Bound 8 October; renewal sequence set for September 2026
See it work
One job at an insurance agency, start to finish
Press play, or click through. The website, the customer’s phone, your dashboard, the money, the email, and the month. Type your business name and the whole demo uses it.
Sample business: Lakeside Insurance Group
One job, start to finish, for an insurance agency on Web Alpha. Sample data throughout.
Independent. Twelve carriers. Quotes in 24 hours.
Serving Kirkland and around. Consultations this week.
Auto quote
Free
Compare 12 carriers
Home quote
Free
Bundle discounts
Business insurance
Free
GL, BOP, workers’ comp
Annual policy review
Free
30 minutes
What you do, what it costs, how it works, and Book a consultation on every page.
Step 1 of 6
Email marketing and AI lead gen
The customers who never searched for you
The website catches the people already looking. Mail & Marketing goes to the rest, from your own business address, and keeps every past customer coming back.
AI lead gen: describe them, and the platform goes looking
Type a sentence such as “Owner-run businesses in my area with ten to fifty staff and no partner for what I do”. The model plans the searches, the crawler visits every website for a contact address and facts about the business, each one is scored against your words, and the good ones become contacts sorted into audiences. One hunt a day, up to five hundred leads each.
Campaigns and sequences, from your own address
A campaign to a saved audience, addresses you type, or a filter over your contacts; a sequence that follows up every quote three times and stops the moment someone replies. Write with AI, preview as a reader, send yourself a test. Opens, clicks, and replies counted per person.
Quick send, reviews, and the seasonal note
One campaign to the insurance agency customer you just spoke to, a review request after every finished job, and a note to every past customer before the season, each from the same inbox where the replies land.
AI lead gen · sample hunt
Growing local businesses near Kirkland
“Owner-run businesses in my area with ten to fifty staff and no partner for what I do”
- Pinecrest Dental Group3 locations · 40 staff · no IT partner named91
- Hollis & Reed Accountants12 staff · old website84
- Summit Logistics35 staff · hiring an office manager77
Audience
Growing local businesses · 23 leads
Saved for campaigns and sequences
Sequence
Introduction · 3 steps
Day 0, day 3, day 8 · stops on reply
Sample data. Your hunts use your own criteria and your own address.
Sound familiar?
What costs insurance agents the most
The quote request is a phone call and a form you fill in for them
Vehicle, drivers, address, current carrier: thirty minutes before you can quote.
Renewals slip
The X-date is in the carrier’s system; the reminder to call is in your head.
Cross-selling never happens
The auto client who bought a house last year should have a home quote. Nobody asked.
And the rest of the office
Built for insurance agencies, app by app
One account, one customer list. Bookings, quotes, invoices, forms, a CRM, Insights, projects, documents, a store, and your team: switch on what you need; ignore the rest.
Quote forms per line
Auto, home, business, life: a form each, asking exactly what you need, landing in your pipeline with the details attached.
Policies, carriers, and X-dates
Every household with its policies, carriers, premiums, and renewal dates; a view of what renews next month.
Sequences for quotes and renewals
A quote follow-up that goes out on day 2 and day 7; a renewal sequence 60 days before the X-date; both stop when they reply.
Reviews booked online
Annual policy reviews and new-client consultations on your calendar, booked from the site or from the renewal email.
The seasonal note
Storm season, teen drivers, home inventory tips, from your own address, to every household.
Quotes, binds, and retention
Requests by line, quotes sent, policies bound, renewals kept.
Your website
The pages we draft for an insurance agency
Tell us about your company in a few sentences. The draft arrives with the sections your customers expect; you edit the words where they sit and drag in your photos.
- Hero: “Independent agency, X carriers, quotes in 24 hours”
- Lines: auto, home, business, life, umbrella
- Get a quote forms per line
- Book a policy review
- Carriers you represent and how claims work
- Reviews and licences
- 01
Tell us about your business
Two or three sentences about what you do and where, on the Get started page. Our team replies within one business day.
- 02
We draft your site with you
Pages, sections, your services, and your prices, in your trade’s words. Drag in your photos; every text field has an AI menu for rewrites.
- 03
Bookings and payments, on
Bookings with deposits, quotes and invoices with a pay link, a store, forms, and a CRM, all sharing one customer list.
- 04
Your first leads
Your brief and a first AI lead gen hunt, then campaigns and sequences from your own address. Publish on your own domain and go.
Pricing
The full package: free to use.
Everything insurance agents need on one login, set up for you: the website, bookings, quotes and invoices, the CRM, forms, Mail & Marketing with AI lead gen, AI throughout, and the rest of the office. No card, no trial, no plan to pick.
Free
Everything, every app
$0/month
- Set up for you by the Web Alpha team
- The website builder, hosting, and your own domains
- A CRM with every lead, and the forms that fill it
- Mail & Marketing: your address, campaigns, sequences, Quick send
- AI lead gen: the customers who never searched for you
- Bookings, quotes, invoices, and payments
- AI everywhere: the site, the follow-ups, the documents
- Projects, documents, a store, inventory, Insights, and your team
How it stays free: Web Alpha keeps 2% of the payments your customers make through it. No payments, no fee.
Get startedQuestions
Questions insurance agents ask
Reply to any email from Web Alpha and a person answers.
- How does it bring in leads for insurance agents?
- Three ways. The website catches the people already searching (a page per service and area, a request or booking form, tap-to-call) and files every one in your CRM. Email marketing from your own address follows up every quote with a sequence, sends a campaign to past customers before the season, and asks for a review after every job. AI lead gen finds the customers who never searched, such as growing local businesses, and sorts them into audiences you can write to in one click.
- Can I run a different form for each line?
- Yes. Each form has its own fields; all land in one inbox and the pipeline, tagged by line.
- How do renewal reminders work?
- Put the household on a renewal sequence timed to the X-date; the emails go from your address and stop the moment they reply or book a review.
- Is client data secure?
- Data is stored on your workspace with role-based access for your team; do not collect payment card numbers through forms.
- What does it cost?
- Nothing to use. The website, every app, Mail & Marketing with AI lead gen, AI throughout, ten websites with your own domains, and ten team members are free, with no card and no trial, and our team sets it up with you. Web Alpha earns only when you do: it keeps 2% of the payments your customers make through it (deposits, invoices paid online, store orders). Take no payments through Web Alpha and you pay nothing.
- How do I get started?
- Tell us about your business on the Get started page. Web Alpha accounts are set up by our team, so there is no sign-up form: we reply within one business day and set up your website, bookings, payments, and first lead hunt with you.
- Do I need a developer?
- No. We set it up with you; after that you drag sections, edit text where it sits, and publish. When you want something custom, Web Alpha’s Digital Talent team builds it on the same account.
Professional services
Other trades we built this for
- IT support companiesThe website says “contact us for pricing”
- Security and camera installersQuotes need a survey, and surveys need a phone call
- Property management companiesOwners call for the number they could see
- Real estate agentsThe brokerage site is about the brokerage
- Accountants and bookkeepersThe first meeting is spent collecting what a form could
- Law firmsThe website is a brochure from 2016
- Marketing agenciesA five-page site takes three weeks
- Event plannersInquiries with no date and no budget
More insurance agency leads, from a site that is live this week
Free to use. Tell us about the business, and our team drafts the site, switches on bookings, payments, and email marketing, and runs your first lead hunt with you.
Prefer to look first? Open the live demo