Inquiries that arrive with the date, the guest count, and the budget. Deposits that hold the date.
An inquiry form that asks what you need to say yes, consultations booked online, every event as a board with vendors and deadlines, proposals approved and deposits paid from a link, and a gallery that sells the next one. Web Alpha runs an event planning company from first call to final invoice.
More work for event planners: a website that catches every lead, AI lead generation and email marketing that turn strangers into booked jobs, and the invoices and payments that close them, on one login and set up for you by our team.
- Set up for you
- Free, no card needed
- Every app included
- Found
- Captured
- Followed up
- Paid
Sample business
Willow & Co. Events
Weddings and celebrations, planned to the minute, enjoyed without a clipboard.
29
Inquiries
Photo by chuttersnap on Unsplash
Leads, then money
How event planners get leads with this website, and get paid
Four steps, one login. The website catches the job, the CRM keeps every lead, the email brings the work in, and the money side closes it. Each one is already built for your trade.
Found
A page for every service and every town you cover, with the SEO settings search engines read, so event planners are found by the people already looking.
Hero with your best event and “Check my date” · Services: weddings, corporate, private parties, coordination
Captured
“Check my date” takes event, date, venue, and the sender becomes a contact in your CRM with the job on their timeline.
Everyone you work with, what they charge, the events you did together, and the referrals they send.
Followed up
A note from your own address after every job, a campaign to past customers before the season, and a sequence that follows up every quote until someone answers.
Campaigns, sequences that stop on reply, Quick send to one person, and AI lead gen for the customers who never searched.
Paid
The proposal is approved from a link; the deposit holds the date; the balance is invoiced on the schedule you set.
Proposal PRO-0118 · $12,200.00 · Approved; 30% deposit ($3,660.00) paid from the link, date held
See it work
One job at an event planning company, start to finish
Press play, or click through. The website, the customer’s phone, your dashboard, the money, the email, and the month. Type your business name and the whole demo uses it.
Sample business: Willow & Co. Events
One job, start to finish, for an event planning company on Web Alpha. Sample data throughout.
Weddings and celebrations, planned to the minute, enjoyed without a clipboard.
Serving Napa and around. Consultations this week.
Full planning
from $8,500
From venue to send-off
Partial planning
from $4,200
From 6 months out
Day-of coordination
from $2,200
Timeline and vendors
Consultation
Free
45 minutes
What you do, what it costs, how it works, and Book a consultation on every page.
Step 1 of 6
Email marketing and AI lead gen
The customers who never searched for you
The website catches the people already looking. Mail & Marketing goes to the rest, from your own business address, and keeps every past customer coming back.
AI lead gen: describe them, and the platform goes looking
Type a sentence such as “Owner-run businesses in my area with ten to fifty staff and no partner for what I do”. The model plans the searches, the crawler visits every website for a contact address and facts about the business, each one is scored against your words, and the good ones become contacts sorted into audiences. One hunt a day, up to five hundred leads each.
Campaigns and sequences, from your own address
A campaign to a saved audience, addresses you type, or a filter over your contacts; a sequence that follows up every quote three times and stops the moment someone replies. Write with AI, preview as a reader, send yourself a test. Opens, clicks, and replies counted per person.
Quick send, reviews, and the seasonal note
One campaign to the event planning company customer you just spoke to, a review request after every finished job, and a note to every past customer before the season, each from the same inbox where the replies land.
AI lead gen · sample hunt
Growing local businesses near Napa
“Owner-run businesses in my area with ten to fifty staff and no partner for what I do”
- Pinecrest Dental Group3 locations · 40 staff · no IT partner named91
- Hollis & Reed Accountants12 staff · old website84
- Summit Logistics35 staff · hiring an office manager77
Audience
Growing local businesses · 23 leads
Saved for campaigns and sequences
Sequence
Introduction · 3 steps
Day 0, day 3, day 8 · stops on reply
Sample data. Your hunts use your own criteria and your own address.
Sound familiar?
What costs event planners the most
Inquiries with no date and no budget
Three emails to learn the basics; the client books the planner who replied first.
Every event is forty vendors and a spreadsheet
Deadlines, deposits, contacts, and the timeline live in a sheet only you understand.
Deposits by cheque, dates held on faith
The date is “held” until the deposit arrives, which is the week the other couple calls.
And the rest of the office
Built for event planners, app by app
One account, one customer list. Bookings, quotes, invoices, forms, a CRM, Insights, projects, documents, a store, and your team: switch on what you need; ignore the rest.
The inquiry that asks the right questions
Event type, date, guest count, venue status, budget range, how they found you. It lands in your pipeline ready to answer.
Consultations booked online
The client picks a slot; the inquiry is attached; you meet prepared.
Every event as a board
Vendors, deadlines, deposits due, the timeline, the day-of schedule; a client view for approvals.
Proposals, deposits, and the balance
The proposal is approved from a link; the deposit holds the date; the balance is invoiced on the schedule you set.
Clients, vendors, and venues
Everyone you work with, what they charge, the events you did together, and the referrals they send.
A gallery that closes
Photos by event into galleries with the venue and the vendors credited.
Your website
The pages we draft for an event planning company
Tell us about your company in a few sentences. The draft arrives with the sections your customers expect; you edit the words where they sit and drag in your photos.
- Hero with your best event and “Check my date”
- Services: weddings, corporate, private parties, coordination
- Gallery by event
- Inquiry form with date, guest count, and budget
- Packages and how planning works
- Reviews and preferred vendors
- 01
Tell us about your business
Two or three sentences about what you do and where, on the Get started page. Our team replies within one business day.
- 02
We draft your site with you
Pages, sections, your services, and your prices, in your trade’s words. Drag in your photos; every text field has an AI menu for rewrites.
- 03
Bookings and payments, on
Bookings with deposits, quotes and invoices with a pay link, a store, forms, and a CRM, all sharing one customer list.
- 04
Your first leads
Your brief and a first AI lead gen hunt, then campaigns and sequences from your own address. Publish on your own domain and go.
Pricing
The full package: free to use.
Everything event planners need on one login, set up for you: the website, bookings, quotes and invoices, the CRM, forms, Mail & Marketing with AI lead gen, AI throughout, and the rest of the office. No card, no trial, no plan to pick.
Free
Everything, every app
$0/month
- Set up for you by the Web Alpha team
- The website builder, hosting, and your own domains
- A CRM with every lead, and the forms that fill it
- Mail & Marketing: your address, campaigns, sequences, Quick send
- AI lead gen: the customers who never searched for you
- Bookings, quotes, invoices, and payments
- AI everywhere: the site, the follow-ups, the documents
- Projects, documents, a store, inventory, Insights, and your team
How it stays free: Web Alpha keeps 2% of the payments your customers make through it. No payments, no fee.
Get startedQuestions
Questions event planners ask
Reply to any email from Web Alpha and a person answers.
- How does it bring in leads for event planners?
- Three ways. The website catches the people already searching (a page per service and area, a request or booking form, tap-to-call) and files every one in your CRM. Email marketing from your own address follows up every quote with a sequence, sends a campaign to past customers before the season, and asks for a review after every job. AI lead gen finds the customers who never searched, such as growing local businesses, and sorts them into audiences you can write to in one click.
- Can clients check if a date is open?
- The inquiry form asks for the date; you see it against your calendar and reply with availability the same day.
- How do deposits work?
- The approved proposal becomes a deposit invoice paid from the link into your connected Stripe account; the date is held when it’s paid.
- Can clients see the plan?
- Yes. The event board’s client view shows the timeline, what’s decided, and what needs their approval.
- What does it cost?
- Nothing to use. The website, every app, Mail & Marketing with AI lead gen, AI throughout, ten websites with your own domains, and ten team members are free, with no card and no trial, and our team sets it up with you. Web Alpha earns only when you do: it keeps 2% of the payments your customers make through it (deposits, invoices paid online, store orders). Take no payments through Web Alpha and you pay nothing.
- How do I get started?
- Tell us about your business on the Get started page. Web Alpha accounts are set up by our team, so there is no sign-up form: we reply within one business day and set up your website, bookings, payments, and first lead hunt with you.
- Do I need a developer?
- No. We set it up with you; after that you drag sections, edit text where it sits, and publish. When you want something custom, Web Alpha’s Digital Talent team builds it on the same account.
Professional services
Other trades we built this for
- IT support companiesThe website says “contact us for pricing”
- Security and camera installersQuotes need a survey, and surveys need a phone call
- Property management companiesOwners call for the number they could see
- Real estate agentsThe brokerage site is about the brokerage
- Insurance agenciesThe quote request is a phone call and a form you fill in for them
- Accountants and bookkeepersThe first meeting is spent collecting what a form could
- Law firmsThe website is a brochure from 2016
- Marketing agenciesA five-page site takes three weeks
More event planning company leads, from a site that is live this week
Free to use. Tell us about the business, and our team drafts the site, switches on bookings, payments, and email marketing, and runs your first lead hunt with you.
Prefer to look first? Open the live demo