After the storm, the roofer with the fastest estimate wins the street.
Inspection requests with photos from your website, site visits on a crew calendar, estimates approved and deposits paid from a link, and a project record the office and the crew share. Web Alpha runs a roofing company from the first call to the final walk-through.
More work for roofers: a website that catches every lead, AI lead generation and email marketing that turn strangers into booked jobs, and the invoices and payments that close them, on one login and set up for you by our team.
- Set up for you
- Free, no card needed
- Every app included
- Found
- Captured
- Followed up
- Paid
Sample business
Bright Sky Roofing
Storm damage inspected this week. Estimates in 48 hours.
52
Inspection requests
Photo by razesolar on Unsplash
Leads, then money
How roofers get leads with this website, and get paid
Four steps, one login. The website catches the job, the CRM keeps every lead, the email brings the work in, and the money side closes it. Each one is already built for your trade.
Found
Before-and-after galleries, the systems you install, financing partners, and a request form. Drafted by AI from a paragraph about your company.
Storm damage hero with “Free inspection” and tap-to-call · Services: replacement, repair, gutters, metal, flat roofs
Captured
“Request an inspection” takes what happened, address, insurance, and the sender becomes a contact in your CRM with the job on their timeline.
One customer list for every app: nothing typed twice, nothing lost.
Followed up
A note from your own address after every job, a campaign to past customers before the season, and a sequence that follows up every quote until someone answers.
Campaigns, sequences that stop on reply, Quick send to one person, and AI lead gen for the customers who never searched.
Paid
Send the estimate from the site visit. The homeowner approves and pays the deposit from the link; the balance invoice follows the final inspection.
Estimate EST-2041 · $11,840.00 · Approved; 25% deposit ($2,960.00) paid from the link
See it work
One job at a roofing company, start to finish
Press play, or click through. The website, the customer’s phone, your dashboard, the money, the email, and the month. Type your business name and the whole demo uses it.
Sample business: Bright Sky Roofing
One job, start to finish, for a roofing company on Web Alpha. Sample data throughout.
Storm damage inspected this week. Estimates in 48 hours.
Serving Shoreline and around. Prices below, no surprises.
Roof inspection
Free
With photos and a written report
Asphalt shingle replacement
from $9,800
Most homes, two days
Repair
from $450
Leaks, flashing, vents
Gutters and guards
from $1,900
Seamless aluminium
Your work, your prices, and one button: Get a quote. Drafted by AI from a paragraph about how you work.
Step 1 of 6
Email marketing and AI lead gen
The customers who never searched for you
The website catches the people already looking. Mail & Marketing goes to the rest, from your own business address, and keeps every past customer coming back.
AI lead gen: describe them, and the platform goes looking
Type a sentence such as “Architects, designers, and property investors in my metro who bring projects to contractors”. The model plans the searches, the crawler visits every website for a contact address and facts about the business, each one is scored against your words, and the good ones become contacts sorted into audiences. One hunt a day, up to five hundred leads each.
Campaigns and sequences, from your own address
A campaign to a saved audience, addresses you type, or a filter over your contacts; a sequence that follows up every quote three times and stops the moment someone replies. Write with AI, preview as a reader, send yourself a test. Opens, clicks, and replies counted per person.
Quick send, reviews, and the seasonal note
One campaign to the roofing company customer you just spoke to, a review request after every finished job, and a note to every past customer before the season, each from the same inbox where the replies land.
AI lead gen · sample hunt
Architects and designers near Shoreline
“Architects, designers, and property investors in my metro who bring projects to contractors”
- Studio Fell Architectsresidential · 9 projects on the site91
- Larch Interior Designremodels · no builder credited84
- Bridgeview Property Partners30 units · renovating two this year77
Audience
Architects and designers · 23 leads
Saved for campaigns and sequences
Sequence
Introduction · 3 steps
Day 0, day 3, day 8 · stops on reply
Sample data. Your hunts use your own criteria and your own address.
Sound familiar?
What costs roofers the most
Storm week is thirty leads and no time
Every homeowner on the street wants an inspection. The ones you can’t schedule today sign with whoever knocked.
Estimates take an evening each
Photos on the phone, measurements on paper, the price in a spreadsheet, the PDF from somewhere else.
Deposits and draws by cheque
Materials ordered before the deposit clears, the final payment “after the inspection”, weeks later.
And the rest of the office
Built for roofers, app by app
One account, one customer list. Bookings, quotes, invoices, forms, a CRM, Insights, projects, documents, a store, and your team: switch on what you need; ignore the rest.
Inspection requests with photos
The homeowner sends the address, the problem, insurance details, and photos of the damage. It lands in your CRM as a lead with a task.
Site visits and crew days
Book the inspection while you’re on the phone, then the tear-off and install days by crew. Everyone sees the same calendar.
Estimates approved, deposits paid online
Send the estimate from the site visit. The homeowner approves and pays the deposit from the link; the balance invoice follows the final inspection.
Every roof as a project
Permit, materials order, tear-off, install, inspection, warranty paperwork: tasks with dates, photos, and who owns them.
A site that shows your work
Before-and-after galleries, the systems you install, financing partners, and a request form. Drafted by AI from a paragraph about your company.
Leads, estimates, win rate
Requests by source, estimates sent, jobs won, deposits collected, by month.
Your website
The pages we draft for a roofing company
Tell us about your company in a few sentences. The draft arrives with the sections your customers expect; you edit the words where they sit and drag in your photos.
- Storm damage hero with “Free inspection” and tap-to-call
- Services: replacement, repair, gutters, metal, flat roofs
- Before-and-after gallery
- Request an inspection form with photos and insurance details
- Warranties, certifications, and reviews
- Service area
- 01
Tell us about your business
Two or three sentences about what you do and where, on the Get started page. Our team replies within one business day.
- 02
We draft your site with you
Pages, sections, your services, and your prices, in your trade’s words. Drag in your photos; every text field has an AI menu for rewrites.
- 03
Bookings and payments, on
Bookings with deposits, quotes and invoices with a pay link, a store, forms, and a CRM, all sharing one customer list.
- 04
Your first leads
Your brief and a first AI lead gen hunt, then campaigns and sequences from your own address. Publish on your own domain and go.
Pricing
The full package: free to use.
Everything roofers need on one login, set up for you: the website, bookings, quotes and invoices, the CRM, forms, Mail & Marketing with AI lead gen, AI throughout, and the rest of the office. No card, no trial, no plan to pick.
Free
Everything, every app
$0/month
- Set up for you by the Web Alpha team
- The website builder, hosting, and your own domains
- A CRM with every lead, and the forms that fill it
- Mail & Marketing: your address, campaigns, sequences, Quick send
- AI lead gen: the customers who never searched for you
- Bookings, quotes, invoices, and payments
- AI everywhere: the site, the follow-ups, the documents
- Projects, documents, a store, inventory, Insights, and your team
How it stays free: Web Alpha keeps 2% of the payments your customers make through it. No payments, no fee.
Get startedQuestions
Questions roofers ask
Reply to any email from Web Alpha and a person answers.
- How does it bring in leads for roofers?
- Three ways. The website catches the people already searching (a page per service and area, a request or booking form, tap-to-call) and files every one in your CRM. Email marketing from your own address follows up every quote with a sequence, sends a campaign to past customers before the season, and asks for a review after every job. AI lead gen finds the customers who never searched, such as architects and designers, and sorts them into audiences you can write to in one click.
- Can homeowners send photos of the damage?
- Yes. The request form accepts photos; they attach to the lead so you can triage before the visit.
- How do deposits work?
- The approved estimate becomes a deposit invoice for the share you set; the homeowner pays by card from the link and the money goes to your connected Stripe account.
- Can the crew see the project on site?
- Yes. Crew leads get a login showing the day’s job, the project tasks, the photos, and the notes from the estimate.
- What does it cost?
- Nothing to use. The website, every app, Mail & Marketing with AI lead gen, AI throughout, ten websites with your own domains, and ten team members are free, with no card and no trial, and our team sets it up with you. Web Alpha earns only when you do: it keeps 2% of the payments your customers make through it (deposits, invoices paid online, store orders). Take no payments through Web Alpha and you pay nothing.
- How do I get started?
- Tell us about your business on the Get started page. Web Alpha accounts are set up by our team, so there is no sign-up form: we reply within one business day and set up your website, bookings, payments, and first lead hunt with you.
- Do I need a developer?
- No. We set it up with you; after that you drag sections, edit text where it sits, and publish. When you want something custom, Web Alpha’s Digital Talent team builds it on the same account.
Building and renovation
Other trades we built this for
- PaintersThe quote visit for a one-room job
- General contractorsThe client calls for the update you meant to send
- Home remodeling companiesThe first meeting is a sales call you can’t schedule
- Concrete contractorsQuotes by square foot, on the phone, wrong
- Flooring companiesThe showroom is the only place to see the samples
- Fence companiesEvery quote is a drive
- Welding and fabrication companiesQuotes from a sketch on a napkin
More roofing company leads, from a site that is live this week
Free to use. Tell us about the business, and our team drafts the site, switches on bookings, payments, and email marketing, and runs your first lead hunt with you.
Prefer to look first? Open the live demo