The bid, the schedule, the draws, and the client updates. One login.
Project inquiries from your website, bids approved and draws paid from a link, every job as a board with tasks and photos, and clients who get updates instead of calling. Web Alpha gives a general contractor the back office without the back office.
More work for general contractors: a website that catches every lead, AI lead generation and email marketing that turn strangers into booked jobs, and the invoices and payments that close them, on one login and set up for you by our team.
- Set up for you
- Free, no card needed
- Every app included
- Found
- Captured
- Followed up
- Paid
Sample business
Northgate Builders
Additions and remodels, on schedule, with updates you don’t have to ask for.
14
Inquiries
Photo by josholalde on Unsplash
Leads, then money
How general contractors get leads with this website, and get paid
Four steps, one login. The website catches the job, the CRM keeps every lead, the email brings the work in, and the money side closes it. Each one is already built for your trade.
Found
A page for every service and every town you cover, with the SEO settings search engines read, so general contractors are found by the people already looking.
Hero with your best project and licence number · What you build: additions, remodels, new builds, commercial
Captured
“Start a project” takes project, budget, timeline, and the sender becomes a contact in your CRM with the job on their timeline.
Inquiries become clients; subs and suppliers live in the same book with their trades and their invoices.
Followed up
A note from your own address after every job, a campaign to past customers before the season, and a sequence that follows up every quote until someone answers.
Campaigns, sequences that stop on reply, Quick send to one person, and AI lead gen for the customers who never searched.
Paid
The bid is approved from a link; each draw is an invoice paid by card or bank transfer; a change order is a new line the client signs off.
Draw 2 of 5 INV-0930 · $27,600.00 · Paid by bank transfer from the link, 2 days after the inspection
See it work
One job at a general contractor, start to finish
Press play, or click through. The website, the customer’s phone, your dashboard, the money, the email, and the month. Type your business name and the whole demo uses it.
Sample business: Northgate Builders
One job, start to finish, for a general contractor on Web Alpha. Sample data throughout.
Additions and remodels, on schedule, with updates you don’t have to ask for.
Serving Bellevue and around. Prices below, no surprises.
Home addition
from $85,000
Design to hand-over
Kitchen remodel
from $38,000
Six to eight weeks
Basement finish
from $42,000
Permitted and inspected
Consultation
Free
On site, one hour
Your work, your prices, and one button: Get a quote. Drafted by AI from a paragraph about how you work.
Step 1 of 6
Email marketing and AI lead gen
The customers who never searched for you
The website catches the people already looking. Mail & Marketing goes to the rest, from your own business address, and keeps every past customer coming back.
AI lead gen: describe them, and the platform goes looking
Type a sentence such as “Architects, designers, and property investors in my metro who bring projects to contractors”. The model plans the searches, the crawler visits every website for a contact address and facts about the business, each one is scored against your words, and the good ones become contacts sorted into audiences. One hunt a day, up to five hundred leads each.
Campaigns and sequences, from your own address
A campaign to a saved audience, addresses you type, or a filter over your contacts; a sequence that follows up every quote three times and stops the moment someone replies. Write with AI, preview as a reader, send yourself a test. Opens, clicks, and replies counted per person.
Quick send, reviews, and the seasonal note
One campaign to the general contractor customer you just spoke to, a review request after every finished job, and a note to every past customer before the season, each from the same inbox where the replies land.
AI lead gen · sample hunt
Architects and designers near Bellevue
“Architects, designers, and property investors in my metro who bring projects to contractors”
- Studio Fell Architectsresidential · 9 projects on the site91
- Larch Interior Designremodels · no builder credited84
- Bridgeview Property Partners30 units · renovating two this year77
Audience
Architects and designers · 23 leads
Saved for campaigns and sequences
Sequence
Introduction · 3 steps
Day 0, day 3, day 8 · stops on reply
Sample data. Your hunts use your own criteria and your own address.
Sound familiar?
What costs general contractors the most
The client calls for the update you meant to send
Every call about “where are we” is twenty minutes off the job, and it happens daily.
Draws by cheque, subs by cash
Progress payments arrive late, so you carry the job. The paper trail is a shoebox.
The schedule is in your head
Which sub is on site Tuesday, when the inspection is, what’s ordered. It works until you’re sick for a week.
And the rest of the office
Built for general contractors, app by app
One account, one customer list. Bookings, quotes, invoices, forms, a CRM, Insights, projects, documents, a store, and your team: switch on what you need; ignore the rest.
Every job as a board
Phases, tasks, dates, who owns each, photos from the site, milestones. The client can see a shared view of progress.
Bids, draws, and change orders
The bid is approved from a link; each draw is an invoice paid by card or bank transfer; a change order is a new line the client signs off.
Contracts, permits, and plans in one place
Shared with the client and the subs by link, always the current version.
Leads, clients, and subs
Inquiries become clients; subs and suppliers live in the same book with their trades and their invoices.
Who is on site when
Subs, deliveries, and inspections on one calendar the crew can open from the truck.
Pipeline and cash
Inquiries, bids out, jobs won, draws paid, by month.
Your website
The pages we draft for a general contractor
Tell us about your company in a few sentences. The draft arrives with the sections your customers expect; you edit the words where they sit and drag in your photos.
- Hero with your best project and licence number
- What you build: additions, remodels, new builds, commercial
- Project gallery with a short story for each
- Start a project form with budget and timeline
- How we work: design, bid, build, hand over
- Reviews and associations
- 01
Tell us about your business
Two or three sentences about what you do and where, on the Get started page. Our team replies within one business day.
- 02
We draft your site with you
Pages, sections, your services, and your prices, in your trade’s words. Drag in your photos; every text field has an AI menu for rewrites.
- 03
Bookings and payments, on
Bookings with deposits, quotes and invoices with a pay link, a store, forms, and a CRM, all sharing one customer list.
- 04
Your first leads
Your brief and a first AI lead gen hunt, then campaigns and sequences from your own address. Publish on your own domain and go.
Pricing
The full package: free to use.
Everything general contractors need on one login, set up for you: the website, bookings, quotes and invoices, the CRM, forms, Mail & Marketing with AI lead gen, AI throughout, and the rest of the office. No card, no trial, no plan to pick.
Free
Everything, every app
$0/month
- Set up for you by the Web Alpha team
- The website builder, hosting, and your own domains
- A CRM with every lead, and the forms that fill it
- Mail & Marketing: your address, campaigns, sequences, Quick send
- AI lead gen: the customers who never searched for you
- Bookings, quotes, invoices, and payments
- AI everywhere: the site, the follow-ups, the documents
- Projects, documents, a store, inventory, Insights, and your team
How it stays free: Web Alpha keeps 2% of the payments your customers make through it. No payments, no fee.
Get startedQuestions
Questions general contractors ask
Reply to any email from Web Alpha and a person answers.
- How does it bring in leads for general contractors?
- Three ways. The website catches the people already searching (a page per service and area, a request or booking form, tap-to-call) and files every one in your CRM. Email marketing from your own address follows up every quote with a sequence, sends a campaign to past customers before the season, and asks for a review after every job. AI lead gen finds the customers who never searched, such as architects and designers, and sorts them into audiences you can write to in one click.
- Can clients see progress without calling?
- Yes. Share the project board’s client view; they see completed tasks, photos, and what’s next.
- How do progress payments work?
- Each draw is an invoice with the milestone described; the client pays from the link and the project shows what’s paid.
- Does it handle subcontractors?
- Subs are contacts with a trade; assign them to tasks and dates, and keep their invoices with the project.
- What does it cost?
- Nothing to use. The website, every app, Mail & Marketing with AI lead gen, AI throughout, ten websites with your own domains, and ten team members are free, with no card and no trial, and our team sets it up with you. Web Alpha earns only when you do: it keeps 2% of the payments your customers make through it (deposits, invoices paid online, store orders). Take no payments through Web Alpha and you pay nothing.
- How do I get started?
- Tell us about your business on the Get started page. Web Alpha accounts are set up by our team, so there is no sign-up form: we reply within one business day and set up your website, bookings, payments, and first lead hunt with you.
- Do I need a developer?
- No. We set it up with you; after that you drag sections, edit text where it sits, and publish. When you want something custom, Web Alpha’s Digital Talent team builds it on the same account.
Building and renovation
Other trades we built this for
- RoofersStorm week is thirty leads and no time
- PaintersThe quote visit for a one-room job
- Home remodeling companiesThe first meeting is a sales call you can’t schedule
- Concrete contractorsQuotes by square foot, on the phone, wrong
- Flooring companiesThe showroom is the only place to see the samples
- Fence companiesEvery quote is a drive
- Welding and fabrication companiesQuotes from a sketch on a napkin
More general contractor leads, from a site that is live this week
Free to use. Tell us about the business, and our team drafts the site, switches on bookings, payments, and email marketing, and runs your first lead hunt with you.
Prefer to look first? Open the live demo